Proactive Breastfeeding Support in First Time Mothers

Overview

In Croatia, between 95% and 99% of mothers initiate breastfeeding, but by 3 months a third have stopped, and by six months only half are still providing any human milk for their babies. Exclusive breastfeeding rates are even lower, with only about 9% of Croatian mothers exclusively breastfeeding at 6 months, despite the WHO recommendation of 6 months of exclusive breastfeeding. Currently, in Croatia, no breastfeeding information or other pregnancy and parenting related written information is routinely provided to expectant couples. In our study we would like to find out whether providing written breastfeeding information in pregnancy and breastfeeding focused support phone calls during pregnancy and after the birth of the baby result in better outcomes than providing general pregnancy/parenting information and support phone calls. This will be tested by randomising women, attending their primary health care provider for routine antenatal visits between 20 and 32 weeks, to an intervention focused on promoting and supporting breastfeeding, to an intervention focused on general pregnancy and parenting issues, and to a non-intervention control group. Women will be followed-up for 6 months after the birth of their baby and data will be collected at 3 and 6 months on breastfeeding rates, breastfeeding self-efficacy, breastfeeding difficulties, social support and attitudes toward infant feeding.

Full Title of Study: “The Effect of Written Information and Support Phone Calls for First Time Mothers on Breastfeeding Rates: A Randomized Controlled Trial”

Study Type

  • Study Type: Interventional
  • Study Design
    • Allocation: Randomized
    • Intervention Model: Parallel Assignment
    • Primary Purpose: Supportive Care
    • Masking: Double (Participant, Outcomes Assessor)
  • Study Primary Completion Date: June 2017

Interventions

  • Behavioral: Breastfeeding support
    • A breastfeeding brochure will be distributed to expectant mothers from 20 weeks gestation during their regular antenatal visit. This will be followed 2 weeks later by a phone call offering clarification/explanation of the brochure. Three phone calls, offering breastfeeding support, will be conducted at 2,6 and 10 weeks following the birth of the baby.

Arms, Groups and Cohorts

  • Experimental: Breastfeeding support
    • A breastfeeding brochure will be distributed to expectant mothers from 20 weeks gestation during their regular antenatal visit. This will be followed 2 weeks later by a phone call offering clarification/explanation of the brochure. Three standardized phone calls, offering breastfeeding support, will be conducted at 2,6 and 10 weeks following birth of the baby.
  • Active Comparator: General Support
    • The active control group of mothers will receive a brochure in pregnancy covering general pregnancy and parenting issues and follow-up phone calls but breastfeeding issues will not be specifically addressed. If a mother raises any breastfeeding issue she will be referred to appropriate support.
  • No Intervention: Standard Care
    • This group will receive standard antenatal care provided by their chosen gynaecologist and obstetrician, consisting of regular antenatal visits. No written materials or telephone calls are routinely provided to pregnant women in Croatia.

Clinical Trial Outcome Measures

Primary Measures

  • Exclusive breastfeeding
    • Time Frame: 3 months

Secondary Measures

  • Any breastfeeding
    • Time Frame: 3 & 6 months

Participating in This Clinical Trial

Inclusion Criteria

  • expectant women, between 20 and 32 weeks gestation, attending any of 6 pre- determined antenatal clinics – primigravidae – singleton pregnancy – can read and write Croatian – resides in Croatia or plans to stay in Croatia at least 12 months following the birth Exclusion Criteria:

  • multigravidae – women expecting twins/multiples – refuses to participate – inability to communicate in Croatian by phone – planning to leave the County of Split Dalmatia within a year of giving birth – severe maternal psychiatric or medical problems

Gender Eligibility: Female

Minimum Age: N/A

Maximum Age: N/A

Are Healthy Volunteers Accepted: Accepts Healthy Volunteers

Investigator Details

  • Lead Sponsor
    • University Hospital of Split
  • Provider of Information About this Clinical Study
    • Principal Investigator: Irena Zakarija-Grkovic, Lecturer/researcher – University Hospital of Split
  • Overall Official(s)
    • Irena Zakarija-Grkovic, MD, PhD, Principal Investigator, University Hospital of Split

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